John Lewis SCRAPS gendered labels on children's clothes



Department store John Lewis has sparked headlines by confirming it will be removing boys and girls labels from children’s clothing.
Instead, the high street giant - with multiple stores across Birmingham and the West Midlands - will be introducing a new gender neutral range.
The department store has become the first high street retailer to ditch gendered labels.
The company says it does not want to “reinforce gender stereotypes” by aiming certain clothes at boys and others at girls.
According to reports, John Lewis own brand clothing will be labelled “Girls and Boys” or “Boys and Girls”,... read more

 
4 September 2017 in Regional West, Views: 32
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