Jo Levin spills the secrets on her first fragrance, OdeJo
The story behind OdeJo happened about 30 years ago. I came across an oil in America, and I would combine it with my shower gel that was scented with rose. People would come up to me and say: "God, you smell so good!" and I would reply: "It's me – it's eau de Jo!" The thing about perfume is that it's your secret, so you almost don't want to tell anyone what it is.
Tom Ford, after every show, would tell me I smelled divine, and even taxi drivers – people from all walks of life – would ask what it was. Then I was at one of Elton John's parties and fashion writer Tim Blanks... read more
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