Jaguar Land Rover’s new brand ambassador is a cartoon character
Jaguar Land Rover has unveiled its latest brand ambassador. But unlike the Hollywood stars and sporting icons it usually chooses, the British carmaker has taken a distinctly leftfield direction and signed up Noodle, the guitarist in virtual pop band Gorillaz.
The choice is designed to appeal to younger car fans in an attempt to get them to consider a career in the industry, at a time when there is global skills gap in manufacturing.
Noodle is a Japanese young woman guitarist created by Gorillaz Jamie Hewlett, who founded the band with Blur front man Damon Albarn in 1998.
The band has... read more
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