Is Cadbury's move the end for Fairtrade?

Is Cadbury's move the end for Fairtrade?

News that the UK's best known chocolate brand, Cadbury, is abandoning its Fairtrade certification has caused some concern in the food industry.
Parent company Mondelez says it plans to bring all Cadbury lines under its existing in-house fair trade scheme, Cocoa Life.
As a result, it says it will offer five times more sustainable chocolate in the UK by 2019.
But critics warn this could confuse consumers.
They also fear that shared standards around ethical trade will be lost if more firms drop Fairtrade.
So what prompted Mondelez's change of approach, and does it leave the future of the... read more

28 November 2016 in Business, Views: 49
Source: BBC

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