'Intense' competition sees shoppers benefit from four years of falling prices

Consumers are now enjoying their fourth year of falling retail prices as "intense" competition for shoppers drives deflation, figures show.
Shoppers found their purchases 1.8% cheaper last month than at the same time last year, and only marginally different from the 2% recorded in August, according to the BRC-Nielsen Shop Price Index.
Food prices fell by 1.3% in September, the highest year-on-year fall ever recorded for food and only the second time that food prices have fallen by more than 1% since the index began.
Non-food deflation showed a slight slowdown to 2.1% from 2.5% the... read more