Instagram adds advertising to Instagram Stories



Facebook Inc's Instagram is bringing more than 30 advertisers into one of its fastest-growing features, Instagram Stories, in a bid to boost advertising revenue, the company said on Wednesday.
The social media company will become a more important player in maintaining Facebook’s growth in advertising revenue in 2017. During the last two earnings calls, Facebook executives said they may soon reach a limit on the amount of ads they can place in front of users, which had been one of the key factors driving ad revenue growth.
Media buyers are optimistic about Instagram’s ability to maintain... read more

 
11 January 2017 in Science &Technology, Views: 48
Source: Reuters
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