IKEA unveils Christmas advert - and it will pull on the heartstrings
It's weeks and weeks away, but that hasn't stopped retailers from working on their Christmas adverts.
Scores of companies are looking to get our custom during a bumper season of shopping in the run-up to December 25.
IKEA - which opened a new store in the heart of Birmingham in August - has become one of the first to unveil its festive offering.
Titled 'My Son' and set in France, it follows a mum and her boy doing a spot of shopping at their local store.
Read More Ikea removes picture of boy posing 'like Hitler' after customer complaints
Many young Birmingham children may whine and moan... read more
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