Iceland launches legal challenge over supermarket name

Iceland launches legal challenge over supermarket name
 

The Icelandic government is taking legal action against the supermarket chain Iceland in a trademark dispute over using the name, it has confirmed.
The store, which specialises in frozen food and has its head office in Deeside, Flintshire, has been trading under the name for 46 years.
It owns the European trademark for using the name Iceland, which Icelandic officials claim the firm defends "aggressively".
The company said it regretted the move.
The Nordic nation confirmed on Thursday that it had mounted a legal challenge against the food store at the European Union Intellectual... read more

 
24 November 2016 in Business, Views: 57
Source: BBC
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