How online 'influencers' are changing the food industry

How online 'influencers' are changing the food industry
 

Five years ago, you had to have a couple of Michelin stars, your own TV show, or have concocted the next big food trend to earn a publishing deal that launched your new cookbook.
Now it's all about your followers on social media.
Thirteen-year-old Californian food blogger Chase Bailey - who has autism - has just written his first cookbook after gaining more than 200,000 views for his YouTube page, Chase 'N Yur Face.
His weekly posts see him cooking new recipes, working with established chefs and teaching his thousands of subscribers to cook soups and macaroni cheese dishes.
"Food... read more

 
13 May 2016 in Business, Views: 51
Source: BBC
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