How fancy dress shops predicted a Trump victory

How fancy dress shops predicted a Trump victory
 

While Donald Trump's US presidential election victory was a hair-raising shock for many people, owners of fancy dress shops had been predicting it for weeks.
When most pollsters and political pundits said Hillary Clinton would win last week, they were in fact ignoring an unusual but perhaps key statistic in the 2016 race for the White House - sales of wigs modelled on the hairstyles of the two candidates.
And in the battle of the wigs Donald Trump won, not by a hair's breadth but by a country mile.
"We sold roughly 150 Trump-style wigs... versus about 50 or so Hillary-style wigs,"... read more

 
17 November 2016 in Business, Views: 68
Source: BBC
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