How can a company repair a damaged reputation?

How can a company repair a damaged reputation?
 

A company disaster on the scale of the Samsung Galaxy Note 7 crisis is like rolling thunder - it doesn't just end with a plummeting share price, a quarterly profits warning, and a product recall.
Instead, the shockwaves resulting from the Note 7 handsets catching fire are likely to be felt for years, and cause incalculable damage to the South Korean firm's reputation.
For marketing experts what is at risk for Samsung is its brand equity - intangibles such as customer loyalty, prestige and positive brand recognition.
For large corporations this equity is the company's most valuable asset,... read more

 
13 October 2016 in Business, Views: 44
Source: BBC
Share:
  •  





    News Widget for Webmasters



    Bring Eugene's son back home immediately

    Realtime News

     

    «
    »
    Mo Tu We Th Fr Sa Su
          1 2 3 4
    5 6 7 8 9 10 11
    12 13 14 15 16 17 18
    19 20 21 22 23 24 25
    26 27 28 29 30 31