How Bridget Jones boosted the market for big underwear
0 Have your say We all giggled at the enormous underwear scene in the first Bridget Jones film, but despite these garments once being seen as a byword for unsexy, shapewear has become one of the great success stories of the lingerie market. It is 15 years since the film’s release, and the famous “hello mummy” quip when Hugh Grant’s character Daniel Cleaver discovered that Bridget was wearing “absolutely enormous panties”.
With that one scene Bridget and Daniel made it acceptable, even sexy, to wear support pants – and to talk about them. Today, the market for this larger form of underwear... read more
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