High earners ‘more likely’ to shop Aldi and Lidl than poorest families
Forget Waitrose - high earners are more likely to shop at food discount stores such as Aldi and Lidl than the poorest families, according to new research.
More than three out of four people who earn more than £50,000 a year shop at food discounters (77 per cent), compared to 73 per cent of those with a household income of £15,500 or less.
And premium products are pulling better off shoppers into discount food stores, suggests the research by consumer analysts Mintel.
Two out of three shoppers (66 per cent) say that food discounters’ premium ranges are just as good as elsewhere, with only... read more
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