Hazeltine fanfare coming to Europe as Tour chief Keith Pelley looks to add music and merchandise to all events
Get ready for the music to be turned up on the European Tour when chief executive Keith Pelley returns from the Ryder Cup.
The Canadian, who took the helm of European golf 17 months ago, was a big advocate of the use of music to build up the atmosphere on the first tee here at Hazeltine.
And Pelley’s aides believe he will come back from America determined to introduce music in similar fashion at all European Tour events.
Pelley, who showed he likes the limelight with his attention-seeking speech at the opening ceremony, is also known to be keen on extending the merchandising set-up when... read more
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