Hang on tight! Watch workers wash Selfridges discs at the Bullring
The Selfridges is colossal - it takes 15,000 huge discs to cover its outer wall.
So cleaning it is no easy task.
This footage - released by the flagship Bullring store - shows how workers go about it.
It is a sight you only get to see twice a year as they abseil down the building armed with a bucket and a chamois leather.
The result sees one of the UK's most recognisable shop fronts looking its glistening best.
Shopping in the city New shops in Birmingham Parking in the city Free parking spots IKEA opens new store in Birmingham Biggest M&S in the Midlands Inside Birmingham's new Primark... read more
- 12:07 Girl, 17, and two men quizzed by police after shots fired at homes...
- 12:06 Disney's Frozen 2 has FINALLY been given a release date
- 12:05 Northumberland Livestock
- 12:05 Printing error leads to some postal votes being done again
- 12:05 Happy 100th birthday Ethel
- 12:05 Protestors lodge last-ditch plans
- 12:05 A fabulous feast for folk at Filey festival
- 12:04 Tour de Yorkshire: Forged by legacy
- 12:04 Knights of St. Columba present £1,200 charity cheques
- 12:04 Traders set the stalls out on big market move
- 12:04 Antisocial behaviour in Cumbrian town to be addressed
- 12:03 Airbus CEO calls Austria fraud probe political abuse of system
- 12:03 AstraZeneca hopes to escape drug sales trough in second half
- 12:03 REVIEW: Catching the early bird at The Sparling Barton is highly...
- 12:03 Crystal Palace chairman Steve Parish drops out of Dragons' Den...
- 12:02 Harry’s flying high ahead of 90th birthday glider flight
- 12:01 Knife crime rises 14% as downward trend reverses
- 12:01 How to spot an email phishing scam
- 12:01 SLIDESHOW: Scouts parade through Brighouse for St George’s Day
- 12:01 "Have I been sacked? No!" Radio Sheffield host Toby Foster responds...
- 12:00 Change to parking charges at Peterlee Community Hospital
- 12:00 Diesel scrappage scheme and toxin tax – How much will it cost, when...
- 12:00 Neymar believes Manchester United are prepared to buy out his...
- 12:00 Irvine Vics are relegated to the Ayrshire District League but boss...
- 12:00 How to spot an email phishing scam
- 11:59 Pep Guardiola: These Manchester United players are perfect
- 11:59 London Craft Week: Discover makers, designers and artists
- 11:58 BMW driver crashes car, gets out and strips off while drinking...
- 11:58 Paul Pogba in, Zlatan Ibrahimovic out! Find out who makes our...
- 11:57 Tour de Yorkshire: Forged by legacy