Gym slammed for using yet another photo of a women’s bum as an advert
Cardiff-based gym, UFit Fitness, has come under criticism for their latest advert – which features a photo of a woman’s bum (just like so many other gym adverts before it).
The advert shows a woman wearing a thong, with the tagline: ‘There’s better things to be stuck behind than the car in front’.
Get it? Because it would be nice to be staring at a woman’s behind rather than a bunch of cars?
The ads are placed on billboards around Cardiff, and have attracted accusations of sexism and objectification.
Science blogger Alice Gray tweeted out a photo of the billboard, calling it ‘sexist... read more
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