Google set to open popup Pixel showroom in New York as it spends hundreds of millions to take on Apple's iPhone
Google is to open a pop up showroom in Manhattan's trendy Soho as it bids to take on apple with its new range of Pixel phones.
The firm confirmed the Spring Street location, close to Apple's own Soho store, will open to the public on the 20th October to show off the firm's newly announced range of products, which include phones and its smart speaker Google Home.
However, a source said it would not sell items - but simply let the public try them out before ordering online or in traditional stores.
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