Five adverts that tried (or failed) to define women

Five adverts that tried (or failed) to define women
 

Every month, companies launch their latest attempt at a viral video campaign which reaches out to women. Why?
Women have traditionally held a considerable amount of spending power in certain industries - but according to recent research by Unilever, advertisers often have their work cut out because 40% of women say they don't identify with their portrayal in adverts.
Some companies try to stand out from the crowd using adverts which claim to understand what it's really like to be a modern woman.
This can sometimes be a risky strategy though, as illustrated by five very different campaigns... read more

 
27 September 2016 in Regional, Views: 40
Source: BBC
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