Female Witchsy founders use fictional male to beat sexism

Female Witchsy founders use fictional male to beat sexism
 

Two female US entrepreneurs have revealed that they created an imaginary male co-founder to dodge sexism and make setting up their company easier.
Penelope Gazin and Kate Dwyer of online art marketplace Witchsy said male developers responded better to emails signed by "Keith Mann".
They replied faster and were less condescending, the entrepreneurs said.
Earlier this month a Google employee was fired for saying women were unsuited to tech.
The memo - which suggested there were fewer women at Google due to biological differences - broke the firm's code of conduct, chief executive... read more

 
30 August 2017 in Science &Technology, Views: 45
Source: BBC
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