Failed Britvic tie-up turns Barr focus on England

Failed Britvic tie-up turns Barr focus on England
 

IRN-Bru maker AG Barr yesterday said it would be targeting customers south of the border as it puts the aborted Britvic merger behind it.
Drawing a line under Cumbernauld-based Barr’s failed merger with rival Britvic last year, chief executive Roger White said: “It [the merger proposal] seems like a very long time ago to me now. We just did all the things we were doing before that diversion.
“[England and Wales] is definitely where the opportunity is. We have a 22 per cent market share in Scotland, we have 2.5 per cent in England and Wales, so we have a lot to go for there.”
Scotland... read more

 
26 March 2014 in Business, Views: 31
Source: Scotsman
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