Emma Watson-inspired book-sharing drive stumbles in China

Emma Watson-inspired book-sharing drive stumbles in China
 

Inspired by Harry Potter star Emma Watson, a Chinese firm launched a large-scale book-sharing campaign this week. But instead of winning praise, the innocuous campaign has drawn ridicule from netizens, says the BBC's Grace Tsoi.
The Fair, a content production company based in Beijing, kick-started "the book-dropping battle" campaign on Tuesday in major cities.
While Emma Watson left about 100 copies of Maya Angelou's Mom & Me & Mom across the New York and London transport networks as part of a community project, the Chinese campaign has become much larger in scale.
The... read more

 
18 November 2016 in World News, Views: 45
Source: BBC
Share:
  •  





    News Widget for Webmasters



    Bring Eugene's son back home immediately

    Realtime News

     

    «
    »
    Mo Tu We Th Fr Sa Su
          1 2 3 4
    5 6 7 8 9 10 11
    12 13 14 15 16 17 18
    19 20 21 22 23 24 25
    26 27 28 29 30 31