Deliveries hit the Big Four supermarkets for £500m as 'they lose £5 to £7 on every online order'
The soaring popularity of grocery delivery has left a £500million black hole in the profits of Britain’s biggest supermarkets which will worsen as more shoppers use the service.
Dan Murphy, a partner at global retail consultants Kurt Salmon, is warning that supermarkets are caught in an ‘Emperor’s new clothes’ scenario and have ‘blinded themselves to the reality’ of the loss-making nature of food delivery.
‘They lose between £5 and £7 on every order and the more orders they attract and more it grows the more they lose,’ he said.
Murphy said retailers were aiming to boost their online... read more
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