Debenhams to undergo major overhaul as its chief executive Sergio Bucher plans to add excitement and adapt to internet shoppers



Debenhams chief executive Sergio Bucher has embarked on a major overhaul of the company’s strategy to bring more ‘excitement’ into its stores up and down the country.
The former Amazon fashion executive plans to reduce clutter by cutting the amount of stock on the shop floor.
He has also begun a review of the company’s store estate to adapt to the era of the internet shopper.
‘Right-sizing’ stores – finding ways to reduce the size of the bigger ones as the company sells more online – is a key part of his strategy.
Debenhams is also seen as too reliant on long-serving designer ranges such as... read more

 
22 October 2017 in Business, Views: 81
Source: Daily Mail
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