Coronation Street to get a Co-op and Costa in sponsorship deal

Coronation Street to get a Co-op and Costa in sponsorship deal
 

The Co-op supermarket and Costa Coffee will open branches on Coronation Street in a groundbreaking sponsorship deal.
The shop fronts will be added in an expansion of the ITV soap's set this spring.
However they won't be full stores and characters won't be filmed inside.
An ITV spokeswoman said they wouldn't threaten Weatherfield's existing Roy's Rolls cafe, The Kabin or Dev's shops, saying: "There's no change to the shops we've currently got."
The broadcaster wouldn't comment on how much the sponsorship deal will be worth, but it's their biggest product placement deal to date.... read more

 
30 January 2018 in Art & Culture, Views: 36
Source: BBC
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