Coca-Cola launches its first alcoholic drink in Japan

Coca-Cola launches its first alcoholic drink in Japan
 

Coca-Cola has launched its first alcoholic drink, a lemon flavoured alcopop, in Japan in a bid to tap new markets and consumers.
In a global first for the US drinks giant, three fizzy lemon drinks went on sale on Monday.
The product aims at a growing market of young drinkers - especially women.
Described by Coca-Cola as "unique" in the company's 125-year history, the three drinks range from 3% to 8% alcohol.
In keeping with the company's tradition, the recipe is closely guarded but the drinks are modelled on the country's popular Chu-Hi drinks, usually a mix of local spirit and a... read more

 
28 May 2018 in World News, Views: 53
Source: BBC
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