China football boom offers golden goal for UK firms

China football boom offers golden goal for UK firms
 

Football in China is enjoying a boom as investors not only snap up overseas clubs but also lure big name players and coaches to the nation's Super League.
Its government wants to see China become a footballing superpower, and that means that as well as big stars, the nation is also hungry to acquire knowledge and expertise from overseas.
That provides numerous potential business opportunities, from the grass roots to top tiers of Chinese football, for British firms and clubs to get a foot in the commercial door.
A team of 11 Chinese sports firms is currently in the UK until 2 October, on a... read more

 
28 September 2016 in Business, Views: 44
Source: BBC
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