Cheap knock-offs can't stop Weetabix sales as the Chinese-owned cereal continues to be the best-selling brand
FAMILIES are sticking to a classic bowl of Weetabix despite the rise of bargain brand knock-offs.
The breakfast favourite, which is made in Northamptonshire but is owned by Chinese firm Bright Food, continued to be the best-selling brand in the whole grain wheat cereal market and saw its market share rise to 9.9 per cent from 9.5 per cent.
It comes despite more shoppers turning to discounters such as Aldi and Lidl, which sell cheaper alternatives.
Bright Food's overall market share of UK cereal rose from 14.5 per cent to 14.8 per cent and its flavoured Weetabix and Weetabix Minis ranges... read more
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