Cheap knock-offs can't stop Weetabix sales as the Chinese-owned cereal continues to be the best-selling brand
FAMILIES are sticking to a classic bowl of Weetabix despite the rise of bargain brand knock-offs.
The breakfast favourite, which is made in Northamptonshire but is owned by Chinese firm Bright Food, continued to be the best-selling brand in the whole grain wheat cereal market and saw its market share rise to 9.9 per cent from 9.5 per cent.
It comes despite more shoppers turning to discounters such as Aldi and Lidl, which sell cheaper alternatives.
Bright Food's overall market share of UK cereal rose from 14.5 per cent to 14.8 per cent and its flavoured Weetabix and Weetabix Minis ranges... read more
- 07:44 11 ‘micro-crimes’ you’ve probably committed
- 07:44 Warwickshire Community and Voluntary Action win Warwickshire Third...
- 07:44 We retired to Greece but want to move back home because I suffered...
- 07:43 Luke Rhoden inquest: Just what happened in Luke’s final minutes?
- 07:43 Stoke City news and transfer rumours LIVE: Hughes sets goal...
- 07:42 West Ham plot January raid on arch-rivals Millwall: Hammers have...
- 07:41 UPDATE 2-UK Stocks-Factors to watch on Oct 25
- 07:40 Craig Hignett fears losing Hartlepool United stars in January
- 07:40 Man wielded meat cleaver at dog walker in the street
- 07:40 Undetected heart defect causes death of 9-day-old baby boy
- 07:39 Martin Flanagan: BBA chief stops short of apocalypse pow
- 07:37 Police release footage of lorry driver using his mobile as he...
- 07:37 Four dead after water raft ‘overturns’ at theme park
- 07:37 Drugged up driver left teenage friend to die after crashing
- 07:37 BREAKING: Four dead in freak accident on river rapids ride in theme...
- 07:35 At least three killed on ride at Australia's biggest theme park
- 07:34 £100 million Springfield Brewery revamp gets go-ahead
- 07:33 India puzzled by 'sacking' of Tata boss Cyrus Mistry
- 07:32 Parking bays will need to be repainted as part of St Giles Street’s...
- 07:32 Phipps NBC launch golden cask competition to mark brewing of...
- 07:32 A total of 22 fashion stores and pubs have shut-up-shop on...
- 07:31 Demonstration sees Swineshead pond dredged for free
- 07:31 Today's Weather: Some sunny spells
- 07:31 Five jobs instead of one as search for Lincolnshire’ top cop goes on
- 07:30 People trapped in South Tyneside crash
- 07:30 Chester Zoo is one of UK's most popular tourist attractions
- 07:29 Trafffic and travel: A38 now open at Claymills following collision...
- 07:29 Watford subject to EFL disciplinary investigation
- 07:26 Rurik Jutting: Hong Kong murder trial shown 'torture' video
- 07:25 Manchester United striker Zlatan Ibrahimovic should be dropped