Card game ditches 'Trump' name as 'brand disaster'

Card game ditches 'Trump' name as 'brand disaster'
 

An educational card game is going to change its name because of negative associations with the US President-elect, Donald Trump.
The game - Eco Action Trumps - has been produced by a UK-based environmental games company.
"It is a branding disaster for us, so we are dumping our brand name," said Paula Owen, of Eco Action Games.
The company said children now assumed the game was connected to the president-elect.
After the new president is inaugurated in January, Eco Action Trumps will be renamed as Eco Action Toppers.
But another popular card game - Top Trumps - has put a message on... read more

 
29 November 2016 in Regional, Views: 46
Source: BBC
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