Can playing games help you get a job and save more?
How often does your boss summon you to play Minecraft, or demand that everyone convene urgently in the boardroom for a game of Monopoly?
Not often, I bet. Yet, as Claire Woodcock, strategy manager at digital agency, Razorfish, says: "Adults are no different to children in that we learn best through play."
Gamification - using elements of game play to make people engage more with brands, products and company diktats - certainly seems to be thriving.
But is it more than just a gimmick?
'Educational' Kingfisher, owner of the B&Q, Brico Depot and Screwfix brands, believes so.
It... read more
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