BrewDog's mock Pink IPA 'beer for girls' splits opinion

BrewDog's mock Pink IPA 'beer for girls' splits opinion
 

BrewDog has made a mock "beer for girls", saying "enough is enough with stereotypes".
Pink IPA - a spoof of their beer Punk IPA - has a pink label and will be sold to women for a lower price than men.
The brewer says it's a sarcastic way to address the gender pay gap and have a dig at "lazy" marketing campaigns.
Some have criticised BrewDog's joke while others have praised them for donating some of their profits to women's charities.
"This has the right motivations but the wrong execution," one woman tweeted.
The brewer launched the beer ahead of... read more

 
6 March 2018 in Regional, Views: 42
Source: BBC
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