Black Friday 'online sales rise by 12% from last year'

Black Friday 'online sales rise by 12% from last year'
 

The retail industry's so-called "Black Friday" marketing campaign led to a 12% rise in online spending that day, say retail analysts IMRG.
They estimate that this led to a total of £1.23bn being spent online that day.
Taking the whole week, from Monday 21 November to Monday 28 November, online sales rose to an estimated £6.5bn.
IMRG said that more than before, spending had been spread over the entire week as retailers staggered the start of their sales promotions.
Power cut "Over the past few years Black Friday has consistently demonstrated a remarkable capacity for shifting... read more

 
30 November 2016 in Business, Views: 44
Source: BBC
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