BIG SHOT OF THE WEEK: Superdry founder Julian Dunkerton - outfitter to the midlife crisis since 1985



The early morning school run has its Chelsea Tractor Mothers, its Yummy Mummies and its Gym Bunny Mamas. To those well-worn social stereotypes, we can also add the Superdry Dads.
Superdry Dad is never hard to spot. He's the dude resolutely refusing to go gently into that good night we call middle age.
His jeans are too taught, his flashy, two-door coupe no longer practical for family purposes and that leather jacket he's wearing, that funky, distressed number with more compartments than the Great Western Express? You guessed it. Hot off the peg from Superdry.
Julian Dunkerton, creator of... read more

 
12 January 2018 in Business, Views: 53
Source: Daily Mail
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