Apple shrugs off iPhone dip as most valuable brand



Technology giant Apple has been named the world’s most valuable brand despite seeing iPhone sales fall this year.
Google secured second place and Coca-Cola came third, according to a list of the top 100 brands compiled by Interbrand.
Apple’s brand value rose 5 per cent to more than $178 billion (£140bn) in 2016, while Google saw an 11 per cent jump to $133bn.
However, Apple reported in April that iPhone sales had fallen for the first time since the device was launched in 2007, dropping from 61 million units to 51 million during the first three months of this year.
READ MORE: First fall in... read more

 
5 October 2016 in Business, Views: 41
Source: Scotsman
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