Amazon to stop companies offering free products in return for reviews
From now on the online giant will only allow so-called "incentivised" reviews if they are arranged through its own Amazon Vine programme.
The shift means Amazon itself will send out invitations to "trusted and helpful" reviewers - rather than vendors - to post opinions about new and pre-release products.
Amazon has always banned compensation for reviews but previously made an exception for reviews in exchange for a free or discounted product as long as the poster disclosed the arrangement.
It said the incentivised reviews made up only a "tiny fraction" of the... read more
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