Amazon to stop companies offering free products in return for reviews

Amazon to stop companies offering free products in return for reviews
 

From now on the online giant will only allow so-called "incentivised" reviews if they are arranged through its own Amazon Vine programme.
The shift means Amazon itself will send out invitations to "trusted and helpful" reviewers - rather than vendors - to post opinions about new and pre-release products.
Amazon has always banned compensation for reviews but previously made an exception for reviews in exchange for a free or discounted product as long as the poster disclosed the arrangement.
It said the incentivised reviews made up only a "tiny fraction" of the... read more

 
4 October 2016 in Regional West, Views: 36
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