Amazon to stop companies offering free products in return for reviews



Amazon is to no longer allow companies to offer free or discounted products in return for customer reviews.
From now on the online giant will only allow so-called "incentivised" reviews if they are arranged through its own Amazon Vine programme.
The shift means Amazon itself will send out invitations to "trusted and helpful" reviewers - rather than vendors - to post opinions about new and pre-release products.
Amazon has always banned compensation for reviews but previously made an exception for reviews in exchange for a free or discounted product as long as the poster... read more

 
4 October 2016 in Regional East, Views: 27
Source: Belper News
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