ALEX BRUMMER: Black Friday may be an embarrassing American import but the shoppers are defying the gloom
The way in which British commerce apes the American can be embarrassing. Halloween overshadows November 5 and Black Friday diminishes the status of the Boxing Day-January sales.
Thanksgiving is a uniquely US festival and Black Friday, the day after, is so known because it is when families head to the shopping mall and websites, and the bottom line for retailers turns from red to black.
This year Black Friday came hard on the heels of the Budget and a gloomy outlook from the Institute of Fiscal Studies.
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