Airline caterers adapt to survive with shift to buy-on-board

Airline caterers adapt to survive with shift to buy-on-board
 

In the 1980s American Airlines calculated that it could save up to $100,000 just by removing olives from its salads. Since then, the industry's economy drive has continued apace forcing airline catering firms to reinvent themselves.
British Airways (ICAG.L) said on Thursday customers on its short-haul economy flights would be sold Marks & Spencer sandwiches (MKS.L) because its customers said they would prefer to pay for food from a brand they recognise.
"The cost of the existing catering service hasn't been reflected in customer satisfaction," a spokeswoman said, declining to... read more

 
30 September 2016 in Business, Views: 43
Source: Reuters
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