AccorHotels joins buoyant youth hostels market
AccorHotels is launching a youth hostel brand called Joe&Joe to tap the spending power of young adults, part of its response to the challenges posed by Airbnb and an entry into a high-growth sector.
Europe's largest hotel group said on Tuesday it would open hostels in Paris and Bordeaux in 2018. More are planned in Warsaw, Budapest, Rio and Sao Paulo with a target of 50 by 2020.
Joe&Jo is designed "to meet the expectations of millennials (people who became adult around and after 2000 and now are in their 20s and thirties) all those who value sharing, spontaneity and... read more
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