900,000 fewer viewers for debut episode of The Apprentice

The new series of The Apprentice kicked off on Thursday, and the debut episode saw a 900,000 drop in viewers compared with last year's series opener.
An average of 5.5 million viewers tuned in to watch the 18 new candidates take on an antique-selling challenge in the first episode of the 12th series.
Last year, the launch of Lord Sugar's reality programme garnered an average of 6.4 million viewers.
Despite being down by nearly a million viewers, the episode was the evening's most-watched programme and scored a 26.3% share of the audience.
These figures do not account for people watching on... read more